Marketing & Business

  • Marketing & Business
    PROMOTING YOUR POTTERY BUSINESS

    PROMOTING YOUR POTTERY BUSINESS WITH CUSTOM SALES MATERIALS

    - by Polly Beach

    PROMOTING YOUR POTTERY BUSINESS As with any business, the potter who wants to be financially successful must give careful consideration to promoting his or her business. When just starting out, it’s a good idea to tell all your friends and any acquaintances that you now offer pottery for sale. Many businesspeople agree that a listing in the yellow pages of

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  • Articles
    Pricing Pottery

    DISPLAYING, WHOLESALING AND PRICING POTTERY

    - by Polly Beach

    No matter how beautiful or useful a potter’s work might be, one needs to find a market for that work and establish a customer base if s/he expects to earn a living at the business of pottery making. Wholesaling Pricing pottery on a wholesale level has its advantages and disadvantages. It is particularly beneficial for production potters who can manage

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  • Articles
    MARKETING YOUR CLAYWORK

    MARKETING YOUR CLAYWORK

    - by Polly Beach

    Congratulations! You’ve finally gotten to the point where you think your pots are good enough to sell. But now what? Do you hang a shingle outside your front door, or take out an ad in the local yellow pages? Should you start signing up for craft fairs? Or do you simply hold an open house and invite all your friends

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  • Articles
    ASSEMBLING A DISPLAY BOOTH

    ASSEMBLING A DISPLAY BOOTH

    - by Polly Beach

    Before putting together the elements of a successful display booth, it’s important to do some thoughtful planning. First, you’ll need to define how your structure will be used. Do you intend to set it up outside? If so, it’s especially important to consider the weather conditions where you wish to set up your display. Wind can be the worst enemy

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  • Featured

    Taking High-Quality Photos of Your Work

    - by Polly Beach

    Story and photographs by John Hesselberth From the March/April 1998, May/June 1998, and Sept./Oct. 2001 issues of Clay Times High-quality slides can be the life blood of today’s potter. Slides (or in rare cases, prints) are the route to entry to craft shows, galleries and exhibitions where our pots are sold and reputations are built. Yet having slides made by

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  • Featured

    Selling Your Work

    - by Polly Beach

    By Steve Branfman From the May/June 1999 issue of Clay Times. Editor’s Note: The following article is a second excerpt from Clay Times columnist Steven Branfman’s new book, “The Potter’s Professional Handbook” (Krause Publications, 210 pages, $29.95). Locating appropriate sales outlets can be a frustrating and time consuming effort. A variety of venues exist for craftspeople to sell their wares.

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